These mistakes DESTROY your sales

Mistake 1: Not aligning your comms and sales efforts

After years of experience working with customer-facing brands, one thing has always been clear. An effective comms strategy is essential to keep your sales team updated, informed and on track. Without one, expect very slow progression because it makes it hard for your sales associates to know what to focus on.

Learn how to create an internal comms strategy which never goes unnoticed below.

Mistake 2: You’re not persistently training your sales team

You can’t sporadically train your sales team when you feel like it and hope for the best. You must be consistent with your training efforts using a strategy specifically designed for B2C sales employees, which works around their busy schedules. This ensures they engage with the content you’re putting out and stay motivated to learn. Discover how to effectively train your B2C sales team below.

Mistake 3: You’re not observing shop floor behaviours

Mistake number one in B2C sales is that you’re not carrying out comprehensive observation checklists. These are vital to ensure your employees are following your ideal customer journey whilst making it easy for you to spot areas which are slowing your conversions down. Not sure what checks to do? Check out our ultimate retail observation checklist with 100 checks for you to swipe for yourself.

"Building a good customer experience does not happen by accident. It happens by design." - Clare Muscutt

Is Moodle right for your sales team?

Are you considering a general LMS like Moodle for your sales team? Whilst it offers flexibility and cost-effectiveness, it lacks specialised features and functionalities explicitly designed to enhance sales performance by making it easier for sales teams to fit learning around their busy work schedules. Read more of the pros and cons below.

See the app Virgin Media O2 use to motivate its sales team and improve customer service

Engage is a sales enablement app which makes it quick and easy to reward and recognise your staff, so they stay motivated and more productive. The sales-focused learning features make it easy for them to fit learning around their busy schedule, which means they are constantly progressing and improving even with very little spare time to learn.